JTB Brighter Earth Project 2026: From Beach Cleanup to Circular Action in Bali
On 6 November 2026, JTB Indonesia organised the Bali Circular Action Program – From Beach Cleanup to Circular Journey as part of the JTB Brighter Earth Project 2026. Working with R.O.L.E. Foundation and ZeroWaste Center, the programme brought together JTB Indonesia staff, local community members and students for a beach cleanup and recycling activities in Bali.
Beach Cleanup at Kelan Beach
The day began at Kelan Beach, where volunteers worked along the shoreline to collect discarded materials. In just one hour, they collected 262.25 kilograms of waste, including plastics, footwear, glass bottles and aluminium cans. According to R.O.L.E. Foundation's Beach Cleanup Impact Report, 230.10 kilograms (87.7%) of the collected materials were classified as residual waste.
From Waste Collection to Recycling
After the cleanup, participants visited ZeroWaste Center, where they learned how different types of waste are sorted and managed. Some also helped separate materials collected earlier at the beach, putting the waste education session into practice.
Three hands-on workshops introduced different ways to reuse everyday materials. Participants learned how used hotel soap is reprocessed into new bars, tried natural fabric dyeing and explored paper recycling. R.O.L.E. Foundation's soap recycling programme also provides training and employment opportunities for women from the Sawangan community, while the recycled soap is distributed to communities and people in need.
JTB Indonesia extends its appreciation to R.O.L.E. Foundation, ZeroWaste Center, the Kelan local community, INSTIKI, Politeknik Negeri Bali, STIKOM Bali, SMK Singaraja and everyone who contributed to the programme.
The activity forms part of JTB Indonesia's continued efforts to support responsible tourism through environmental initiatives and collaboration with local communities.
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