Tour East at FITUR 2026: Strengthening Asia-Pacific Partnerships in Madrid

Tour East attended FITUR 2026 in Madrid to reconnect with trade partners and take part in industry discussions supporting Asia-Pacific travel planning for 2026. The event was held at IFEMA MADRID from 21 to 25 January 2026. Tour East attended during the professional days, 21 to 23 January, while the fair opened to the general public over the weekend, 24 to 25 January.

During the professional days, the team welcomed visitors at Pavilion P08, Stand 8F06 (Asia-Pacific). Tour East also joined the wider JTB Group presence, together with LOTTE JTB and JTB Global Marketing & Travel Inc., as part of the group’s destination management network.

Across meetings and booth visits, conversations focused on partner engagement and destination-related updates for the year ahead. While discussions varied by partner, common themes included planning needs, seasonal product direction, service expectations, and practical coordination to support smooth delivery.

Following the event, Tour East will continue post-show follow-ups based on partner discussions at FITUR. Tour East thanks all partners and industry colleagues who visited the team in Madrid and looks forward to continued collaboration across Asia-Pacific throughout 2026.

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